Rogers
I was a Specialist, Branded Content at Rogers, a leading telecommunications company. I developed and executed all social and content campaigns for Rogers, managed the Rogers Connected website and produced blog posts/videos, planned the production and media budget, and developed a bi-weekly e-newsletter and carried out regular community management. I also regularly appear on Rogers TV as a film critic on the television show Cinema Seen.
Connected
As a member of the Rogers brand team, I collaborated with a team of writers & producers on the Rogers Connected website, which featured articles, guides, videos and more about Rogers products and services.
Hosting
While most of my job was behind-the-scenes, I also took on hosting duty on the Rogers YouTube channel for various unboxings, interviews and content videos.
Rogers Social
Alongside the Rogers Connected website, I also managed Rogers social pages and assisted in strategic development and planning of the Rogers brand social campaigns which included regular community management and assisted in briefing agency on social creative. I also crafted copy for all outgoing social posts.
Cinema Seen
I have been regularly appearing on the Rogers TV program Cinema Seen with host Eric Marchen as a guest to discuss movies for the past decade.