Sid Lee
In 2019 I was hired at the advertising agency Sid Lee as a Content Manager to work on social media and other initiatives for various brands in Canada.
TikTok
My main client when I began at Sid Lee was TikTok. Working with the Los Angeles office of Sid Lee and the U.S headquarters of TikTok, I helped managed the TikTok social pages on Twitter, Instagram and Facebook during their launch in North America. During the time I curated videos from the TikTok platform and posted them on the aforementioned social media accounts as well as provided clever copy writing to accompany the videos.
These social posts went out to tens of MILLIONS of followers on TikTok’s various social channels.
H&R Block Canada
I also worked with H&R Block Canada developing a monthly content calendar and interacting with their community on various social platforms as well as created graphics and videos for social posts with our agency’s designers. This also included copywriting for all outgoing social posts.
IMDB TV
IMDB TV (now Amazon Freevee) was one of my last clients at Sid Lee before my departure. Much like TikTok, I was once again working with teams in Los Angeles to plan and create content. I brainstormed content calendars as well as crafted copy for all outgoing social posts. After a few years removed from my time at shomi, it was nice to work on a streaming service again.